BTFF opens a new relationship channel between the industry of food supplements, vitamins, nutraceuticals, nutricosmetics and buyers of pharmacies, with the creation of the space BTFF Farma. A prominent place in the fair created to meet all entrepreneurs interested in expanding their business to the large drugstore chains of the country. This sector will also receive a visit from the general public at times the fair will serve the consumer, a unique opportunity for brands to Branding and relate to a growing Wellness public interested in quality of life, healthier products and avid for novelties.
The BTFF 2019 will feature a Model Pharmacy set within the event, with spaces separated by brand and shelves for products to be displayed, as well as in traditional pharmacies. The space was designed and planned for brands in the following segments:
- Buyer Project - the fair offers hotel and parking rates for the largest buyers indicated by the exhibitors, providing a more qualified visitation to the event;
- VIP area - exclusive room for VIP buyers' credentials, with drinks, food and differentiated access to the event, avoiding queues;
- For Business- A full day dedicated to business and differentiated schedules for buyers to place orders and enjoy the event;
- Rooms of Business - Space of support for the brands to attend with more exclusivity the buyer during the event, outside the stand, in a privileged place and with good structure.